"As we embarked on this partnership, we knew we would be able to deliver a beautiful final digital product that embodies the standards we've set upon ourselves," said Josh Feldman, evp of integrated marketing and network partnerships for NBCUniversal.

The series, "Home-cooked, chef-made," showcases Campbell's products used both by chefs and home cooks. The goal is to show Eater's and Today's audiences the diverse range of uses for those products.

"Campbell is constantly evolving the way we engage with consumers, and working with Today Digital and Vox Media is a great opportunity for us to deliver top-tier content via a multichannel approach," said Amy Benford, Campbell's senior manager for global media.